When is the last time you updated your social media or any online profile? It’s a new year and a new decade, maybe it’s time to give your profiles a fresh look and feel?! Branded Cover Photo – use the right image size for that network. See the chart for correct image sizes for all networks. New Profile Photo – go get a new headshot if you haven’t done so in a while … or a decade J Use the same photo on all platforms for consistency with branding Facebook profile picture: 170 X 170 pixels Facebook cover photo: 828... Read more →

Hyperlocal Newsletter - What is it? An electronic or print newsletter you send to your client base and prospects monthly that contains compelling, interesting and fun LOCAL content about your community, neighborhood, lifestyle blended with just the right amount of real estate self-promotion and calls to action! What can you use to create the newsletter? A CRM that has an HTML editor and ability to create branded templates (we use kvCORE from Inside Real Estate at Home Connect America) Mail Chimp or Constant Contact or other email marketing service (We use MailChimp for our internal company newsletter) Content & Layout... Read more →

As a real estate coach, trainer and blogger, at the beginning of every year I share the practice of “Celebrating Your Past Year’s Successes” and then setting your intentions and goals for the New Year. I have never been a fan of “New Year’s Resolutions” which I find to be well intentioned but not effective. Consider how fitness centers are always crowded in January only to be back to the regular membership level by February. As 2019 ends, we are standing at the dawn of a new decade… the 2020s! I am inspired and excited about making this the best... Read more →

Initial Action Items: Find an accountability partner Start of Join an Accountability Group / Mastermind Hire a Coach! Decide on a format to use for accountability – Recommend Monthly Goals in specific areas Number of Connections/Conversations SOI / Database Activity Number of Appointments Role Play or Practice Topic Personal Goal Project (business or personal) Professional/Personal Development Making it Happen – Report your activities! Daily text or phone call Private Facebook Group Set Monthly Goals Daily point System Use a weekly tracking form Resources: My 2020 Vision download this workbook https://wbnlpodcast.com/episode93/ Read more →

We recently got the opportunity to interview Dan Noma, Jr, founder of the I-Real Estate Pro Certification Course. The iBuyer trend is not going away anytime soon in over 28 U.S real estate markets. In tis interview, you will learn more about iBuyers and how how can survive and thrive making both the mindset and process adjustment for you business in 2020 and beyond! The iReal Estate Pro™️ Certification is led by industry leaders Dan Noma Jr., and Kenny Klaus. Both Arizona natives, combined they provide you over 40 years of experience in the local real estate landscape. Together, with... Read more →

Between now and the end of the year, we are recommending and challenging you to make at least one connection with the people in you database (your sphere of influence, friends, family, past clients). In this segment, we discuss several ideas for connections. Gratitude call, text, or mailer Pop-by with a gift (Pie before Thanksgiving, Champagne before New Year’s Day) BONUS: Drop off a pie or cookies to your local first responders Introduce your Client Appreciation Program Client Appreciation Event Holiday party Cookie Exchange Pie Party Host a watch party for sporting event (local teams, college bowls, super bowl) Happy... Read more →

A content marketing calendar will map all of your marketing/ promotional campaigns and your social media plan. Think about what content you can share across various channels that will support your business objectives. You can also use the calendar to collect your thoughts and ideas for future posts, campaigns and marketing ideas to develop. We created the 2020 Marketing Content Calendar to guide you to an organized and effective overall plan of action for all of your marketing strategies in the upcoming year! Get this FREE Download here: http://joinhomeconnectamerica.com/2020-marketing-calendar/ Read more →

Congratulations, you are about to begin a journey that may feel somewhat familiar, however, we believe that planning can only be truly realized when you look at the sum of the whole and only focus on one part. We are sure that, upon completion, you will have a plan for 2020 that will allow you to align, connect, & prosper in all areas of your life. Here is what we’ll be covering:Year in Review Brainstorming | Mind Mapping Long-Term Goals This Year’s Focus is… My 333 for Year 333 Monthly Roadmap The Details My Business Pipeline My Project Pipeline My... Read more →

We continue our series on blogging for business with this 5-step guide to launching your blog. Go to our page on How To Blog for all the other articles in this series. 1 – Identify your primary topics (niche) Think of your blog as a book – in fact it could lead to actually publishing a book one day! Ideally 3-5 primary topics and 10-12 overall categories What are you truly passionate about? What is your niche or specialty? 2 – Choose a blog platform Built-in blog on your existing website WordPress.com vs WordPress.org Blogger (Google) Typepad (movable type) Active... Read more →

In this week's WBNL 52 Tip, we share how to create and optimize your YouTube Channel. At WBNL Coaching, we continue to encourage you to create more video! Vide is a game changer for your business. So, just do it already! If you are creating videos on a regular basis, then you must have an optimized YouTube Channel. Listen to the audio segment from our WBNL Podcast Episode 20 and follow along with the tutorial below. Finding/Creating Your Channel from your Google account Create a Google account (if you don’t already have one) Sign in to YouTube Try any action... Read more →

In this segment of the WBNL Podcast, we discuss strategies to get more listings now.  We have included additional tips and ideas to consider implementing for your real estate business in this post.  We invite you to join our Wanderers Club (only $197/year) to access all the premium training including our online course:  Connecting Your Real Estate Business Course, Connecting with Real Estate Social Media and Tech, Introduction to Team Building and Align, Connect Prosper.  Read more →

At WBNL Coaching, we embrace and highly recommend using video in your overall business and marketing plan. Video is a game changer and you can truly stand apart from your competitors with consistent and quality videos.  Enhance your brand and make your mark as a local real estate market expert with more video! Read more →

In this Reach Your Peak segment of the WBNL Podcast, we discuss the six C’s for lead generation and conversion. We have been discussing ways to build your database and email marketing lists – Create leads.  So, it’s time to revisit these critical business tips and strategies so you can capture, connect, cultivate, convert, and close more lead Read more →

In a previous week's business tip, we covered 10 ways to build your mailing list. This week we build on that business strategy and share some tips and best practices for using email to market to your database and various email lists. Overall, our recommendation is to have a multi-type connection plan for leads and past clients/your database that includes: Email Text Calls Mailers Social media messages Personal notes Let's talk specifically in this tip about email marketing. What can you use for email marketing? Your current CRM Top Producer Lion Desk Contactually iXact Contact Does your real estate website... Read more →

In this week's business tip, we discuss ten ways to build your database (or your mailing/emailing list). As a small business owner, you must always be connecting with potential customers and adding them to your mailing list. Ultimately, the goal is to nurture your leads and build relationships through a consistent connection plan that provides valuable and informative information over time. You must stay top of mind with your database so they think of you for their next purchase or sale or they know someone who is ready. It is imperative that you have these tools to support your list... Read more →

Here are Four Client Connections we highly recommend including in your past client connection plan: Closing Settlement Statement Home Anniversary Card Email and/or Call Birthday Card, Email and/or Call Annual Home Valuation Closing Settlement Statement This marketing connection is designed to send the first week of January to all clients who closed a transaction in the previous year. Make sure to send it in January for those clients who prepare a tax return as soon as they get their W-9 or W-2s! Download the Closing Statement letter template Tips on Implementing this Client Connection Strategy Follow these easy steps to... Read more →

LinkedIn is the definitive professional networking and business development platform. It is the place to showcase you, your brand, and your business to peers, influencers, and prospective clients. LinkedIn is a powerful search engine and searchable database of information, people, companies, and groups. It is imperative to optimize your profile for searching by included your targeted keywords throughout your profile. We recently updated our training tutorial on Creating an All-Star Profile and also discussed our 11 tips to a Power LinkedIn Profile on our Podcast. Here is the excerpt of that tip: Branded Cover Image Professional Headshot Keywords in Headline... Read more →

In this business tip, we hare an idea called the Local Business Spotlight Connection. It's an easy and powerful strategy to provide added value to your past clients (Your Database) and another way to connect with your past clients. Identify 12 small business owners in your market area - one to spotlight each month. Start with your database and think about who has a local small business. Create and send a letter or email to your database to see if they have a business or service to promote. Ask them to contact you so you can discuss the networking opportunity.... Read more →